Studio brief 2: A design presence

A DESIGN PRESENCE

Brief

Create an appropriate print based and online presence that can be used as a focal point for your design practice, professional communications and visual identity.Think about how you can stand out from the rest, make yourself recognisable and communicate your professionalism as well as your cre ativity. You will also need to include relevant contact details. Your design Presence should consist of:

PART 1: YOUR VISUAL IDENTITY.

Your own professional visual l identity for 'Brand You' and apply it to an appropriate range of stationary and promotional material as discussed in the studio sessions. You should aim to create a simple but effective visual identity that communicates the essence of your creative 'image' and details about your emerging design practice. You will need to consider the practicalities of your identity which may include a logo or bespoke typeface. How readable, legible and usable is your identity?

PART 2: YOUR PROMO PACK.

A promotional package the communicates your skills, abilities creative concerns and professional competencies to appropriate sectors of the creative and cultural industries. This pack should include a business card, introductory information, samples of work a creative CV, contact details and other relevant material and information.

PART 3: YOUR WEBSITE.
You have been introduced to the fundamentals of web design and web design software through a series of workshops in previous moduels. Based on these workshops propose/produce the structure and content of your own personal website. Keep it simple and make sure that your visual identity forms the basis of your online brand.

IMPORTANT: You will be responsible for any online content uploaded and/or distributed as part of this module. Can you please ensure that all material is original, belongs to you and complies with the guidelines for online activity outlined as part of your general Mac suite induction. If you are unsure about any content that you intend to upload please discuss this with your tutor

Background / Considerations

You will need to consider:

Scale: Your identity will need to work across a range of scales and formats from the the size of a projection screen to that of a letterhead.

Content: Too much and it becomes confusing, too little and it will not communicate. Too complex and it will not be practical. Too simple and it will be unrecognisable.

Colour: It will need to work in monochrome (one colour or b/w). It will be cheaper, more practical and easier to (re)produce. Think how the colour of the stock can help.

Production: The quality of the stock can say as much as your design. It can also make your design unreadable and illegible. Consider how it will be produced, by who and using what processes.

Mandatory Requirements

Your visual identity will need to tested and shown to work across a range of appropriate media including, print collateral (stationary,business card, mail outs etc.) your creative CV and online presence.

You should include up-to-date (but editable) contact details (mobile and email as standard).

Evidence of research into appropriate online social/professional/creative networks. This should include evidence of engagement with networking activities, online presence and contribution to identified sites.These should be included a links on your PPP blog- Please label them clearly

the development and documentation of your design presence should be documented through postings to your PPP blog. Your final designs applications and products should be presented in pdf. format via issuu on your PPP blog. It is not necessary - at this  stage - to deliver a fully functioning website.

Deliverables

1 x 8 -10 minute Powerpoint presentation. Evidence of critical engagement with personally relevant contemporary design practice in the form of a blog.

Studio Deadline

Assessed presentations will take place on

30 & 31 / 05 2013

See estudio for more information regarding groups and times

Module Deadline

31 / 05 / 2013 - 4pm