Wednesday 24 October 2012

The business of design - Presentation


THE BUSINESS OF DESIGN

UK Economy

• 7th Largest in the world
• 3rd Largest in Europe
• One of the most globalised countries
• London is the largest financial centre equal with New York
• Largest industries – aerospace, pharmaceuticals, North Sea oil and gas.

What is an industry sector?

• Goods-producing segment of an economy
• An area of the economy in which businesses share the same or a related product or service.
• An industry or market sharing common characteristics.
• Standard economic modules Identify 4 industrial Sectors

What is an industry sector?

Primary Sector:
The primary sector of the economy extracts or harvests products from the earth.
Activities associated with the primary sector include agriculture (both subsistence and commercial), mining, forestry, farming, grazing, hunting and gathering, fishing, and quarrying.


What is an industry sector?

Secondary Sector:
The secondary sector of the economy manufactures finished goods.
Activities associated with the secondary sector include metal working and smelting, automobile production, textile production, chemical and engineering industries, aerospace manufacturing, energy utilities, engineering, breweries and bottlers, construction, and shipbuilding.

What is an industry sector?

Tertiary Sector:
The tertiary sector of the economy is the service industry.
Activities associated with this sector include retail and wholesale sales, transportation and distribution, entertainment (movies, television, radio, music, theater, etc.), restaurants, clerical services, media, tourism, insurance, banking, healthcare, and law.

What is an industry sector?

Quaternary Sector:
The quaternary sector of the economy consists of
intellectual activities.
Activities associated with this sector include government, culture, libraries, scientific research, education, and information technology.

Why are industry sectors important?

• Dividing an economy into different sectors with defined similarities allows for more in- depth analysis of the economy as a whole. Any economy can be divided into sectors, such as the economy of a particular city, or the global economy.
Why do you need to be aware of economic sectors?
The Service Industries
• An industry made up of companies and organisations that primarily generate revenue through providing often intangible products or services.
• Service industry companies are involved in retail, transport, distribution, food services, as well as other service dominated business. Also called service sector or tertiary sector
• Service industries can be divided into 3 further sectors

PUBLIC SECTOR

The part of the economy concerned with providing basic government, state or publicly owned services
The composition of the public sector varies by country, but in most countries public sector services include the police, military, public roads, public transit, primary/secondary education and health care.

PUBLIC SECTOR

• The public sector usually provides services that are free at the point of delivery and a non-payer cannot be excluded from (such as street lighting, emergency services....)
• These services are often of benefit to the whole of society rather than just the individual who uses them (such as public education, local government, NHS....)

PUBLIC SECTOR

Government Departments
Department of Health Department of Justice Home Office
Foreign Office Department of Transport Department of Energy Department for Work and Pensions

Department of Food and Agriculture
Ministry of Defence Education Department Department for Local Government
Department for Business and Innovation

Department for Culture Media and Sport
Department for International Development

The Treasury Civil Service

PUBLIC SECTOR

Government Departments
Department of Health Department of Justice Home Office
Foreign Office Department of Transport Department of Energy Department for Work and Pensions

Department of Food and Agriculture
Ministry of Defence Education Department Department for Local Government
Department for Business and Innovation

Department for Culture Media and Sport
Department for International Development

The Treasury Civil Service

PRIVATE SECTOR

The part of the economy that is not state controlled, and is run by individuals and companies for profit.
The private sector encompasses all for-profit businesses that are not owned or operated by the government.
In most free-market economies, the private sector is the sector where most jobs are held. This differs from countries where the government exerts considerable power over the economy, like
in the People's Republic of China.


PRIVATE SECTOR

• The part of national economy is driven by private enterprise and investment. It includes the personal sector (households) and the corporate sector (companies), and is responsible for allocating, distributing or accessing most of the resources within an economy
• These services are delivered for profit and are usually only by accessed by payment may benefit society as a whole. 

THIRD SECTOR
The part of the economy that includes voluntary or not-for-profit sectors or organisations
The Third Sector includes voluntary and community organisations, Professional associations, self-help groups and community groups. It also encompasses social enterprises, mutuals and co-operatives.

Third Sector Organisations - TSOs

• ”...an intermediary space between business and government where private energy can be deployed for public good”
• – Jim Joseph
• The presence of alargenon-profitsectorissometimes seen as an indicator of a healthy economy in local and national financial measurements.[4] With a growing number of non-profit organizations focused on social services, the environment, education and other needs throughout society, the non-profit sector is increasingly central to the health and well being of society.

Service industries

Creative industries
Public administration and defence
Real estate and renting
Tourism
Transport, storage & communication
Education, health & social work
Financial and business services
Hotels and restaurants
Wholesale and retail

THE CREATIVE INDUSTRIES

The creative industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information. They may variously also be referred to as the cultural industries (especially in Europe) or the creative economy.
This is a broad concept of domain in which activities related to creative work creation or production are carried out. It could be a synonymous term for entertainment industry.
In general, creative industries are a set of service enterprises that engage in economic activities originating in individual skill, creativity, and talent, and which furthermore have the potential for wealth and job creation

THE CREATIVE INDUSTRIES The sub-domains under creative industry include:

• Advertising
• Architecture
• Arts and Antique markets
• Crafts
• Designer Fashion
• Film Video and photography
• Graphic Design
• Software, computer games and electronic
• The visual and performing arts
• Publishing
• Television
• Radio
• Music industry

• Film industry
• Animation industry 
• Game industry
• Post-production
• Fashion & Textiles


The Business of Design The Design Council 2005

“Design is the thread that connects ideas and discovery to
people and markets”

Design & Industry

• 185, 500 designers are generating £11.6 billion in annual turnover.
• 62% of Designers are under 40
• 31% (20,436) of design businesses are based in London
• 69% isn’t
• 59% of design companies employ fewer than 5 people
• Over 50% of UK design businesses work in communications, digital and multimedia design

Working in the Creative Industries

There are 3 main types of companies working in the creative industries
• Design Studios/Consultancies • In-House design teams
• Freelance designers


Disciplines in the Creative Industries

• Communication Design
• Product and Industrial design • Interior and Exhibition Design • Fashion and Textile Design
• Digital and Multimedia Design • Service Design


Disciplines in the Creative Industries

Communication Design:
Graphic Design & Illustration 
Retail & Promotion 
Publishing & Editorial 
Product & Packaging 
Branding & Identity 
Information & Wayfinding 
Type & Typographic Design 
Print & Production 
Digital & Multimedia design

Digital & Multimedia Design
Web design & development Interface Design
Design for Mobile Technology
Games Design
Motion Graphics
Digital Film & Animation Special effects


Disciplines in the Creative Industries

• 50% of designers working in Communication Design also work in digital and multimedia design.
• These 2 areas are the most integrated disciplines within the creative industries
• They service all sectors of local, regional,
national and international economic
sectors
(including public, private and third sector organisations).


Who is looking after our interests?

• CBI – Confederation of British Industry
• NESTA – the National Endowment for Science, Technology and the Arts
• THE DESIGN COUNCIL
• CSD – Chartered Society of Designers • D&AD – Design & Art Direction Network • AOI – Association of Illustrators

• TIGA - TIGA's vision is to make the UK the best place in the world to do games business.

Sunday 21 October 2012

Industrial experience workshop

In the studio session we had to answer the following questions:
- What is industrial experience?
- How do you gain industrial experience?
- What am i worried about?

My response

1. What is industrial experience?
- Learning new skills in a specified environment.
- Being able to perform and work well for and with others.
- Co-operatng with professionals.
- The experience of being part of a team, organisation or agency which allows you to learn your chosen sector.

2. How do you gain industrial experience?
- Apply/ ask to join an industry of your choice.
- Make yourself available.
- Be confident and positive about the role you want to take on.
- Take notice of those around you.
- Be professional in the work place as you want people to take you seriously as well as think you are committed.

3. What are you worried about?
- Not knowing what agency/studio to apply to?
- Will anywhere take me on?
- Are my software skill good enough?
- Am i prepared enough?
- Can i afford to commute to the placement?
- Will the people i work with like me/ will i like them?

Myself, Andy, Nathan and Hannah were put into a group for the afternoon workshop. We chose the best 10 points to fit each question, here are the following:

Group response

1. What is industrial experience?
- Knowing the correct terminology.
- Learning new skills in a specified environment.
- Learning new business skills.
- Being party of a team/ agency.
- Being able to perform and work well for others.
- Knowing the breadth of the subject.
- How to talk/ negotiate with clients.
- Knowing different methods of print and how to use certain equiptment.
- Applying your knowledge to create the best standard of work.
- How to work with a range of clients.

2. How do you gain industrial experience?
- Studio visits.
- Contacting designers/ studios.
- Networking.
- Showcasing your own work.
- Placements.
- Make yourself available.
- Approach studios/ agencies.
- Workshops.
- Researching.
- Originality/ create own brand.

3. Concerns about industrial experience?
- Approaching professionals.
- Am i prepared enough.
- Not knowing terminology.
- Which studios best suited for me.
- Not knowing software.
- Not being able to handle pressure.
- Making a bad impression.
- Not producing adequate work.
- Not enjoying it.
- Not being able to afford to commute/ stay where placement is.

Thursday 4 October 2012

Creative interest workshop

Today we were put into groups of 5/6 for a studio workshop, we gathered our images of graphic design that influenced us and placed them into categories of design.

Here is a list that put together, it shows the different aspects of design used in graphics for different purposes.

The categories of design and speciality within design:

1. Illustration
2. Photography
3. Packaging
4. Typography
5. Info-graphics
6. Branding and identity
7. Publication
8. Editorial design
9. Music promotion
10. Letterpress
11. Printmaking
12. Book design
13. Photomontage
14. Modernist/ Postmodernist design
15. Clothing
16. 3D design
17. Architecture
18. Product design
19. Poster design

20. Hand rendered design
21. Packaging illustration
22. Packaging for retail
23. Perfume and cosmetics packaging
24. Food packaging
25. Flat pack packaging
26. Type posters
27. Vector work
28. Retail promotion
29. Fair trade
30. Gift wrap
31. Invitations and cards
32. Album covers
33. Film posters
34. Events
35. Label tag design
36. Food tag design
37. Festival promotion
38. Card art
40. Pattern design for retail
41. 3D modelling
42. Informative
43. Window display

We then had to answer questions for each of the designs.

The following Questions:
1. Who is the client?
2. Who is the intended audience?
3. What is the function?
4. What is the budget?
5. Where is it from?
6. Who is the designer/ studio?


Images we chose:

1. Carl wine


1. Who is the client?
Carl Wine
2. Who is the intended audience?
Wine users, 18 +    mainly young adults, the packaging illustration style is more suited to the younger generations. It doesn't scream high end wine as its quite playful and humorous
3. What is the function?
Humorous way to represent what wine people are drinking without having to pay too much attention to the label. Makes drinking wine more appealing to the younger generation.
4. What is the budget?
Low budget - Simple design with a limited colours used. There have been no expensive printing processes used to make the packaging.
5. Where is it from?
Denmark
6. Who is the designer/ studio?
Lovely Package

2. Slanted magazine

1. Who is the client?
Slanted Magazine
2. Who is the intended audience?
Graphic Designers - young trendy designers....edgy
3. What is the function?
To educate, inspire and inform typography enthusiasts and graphic designers
4. What is the budget?
High Budget, as it is mass produced, the style suggests its quite up to date and widely used. As the magazine format requires use of lots of colours and nice stock it could potentially cost allot to create.
5. Where is it from?
Germany
6. Who is the designer/ studio?
Slanted Magazine


3. Fast eddies branding

1. Who is the client?
Fast Eddies Barber Shop
2. Who is the intended audience?
The sophisticated man. It looks quite classy but still quite playful. The black and white colour scheme suggests the products are targeted at an older audience rather than a younger one.
3. What is the function?
To promote and brand a barber shop, Complete with business cards, headed paper, envelopes, price list and more.
4. What is the budget?
The quality of the products suggest it has quite a high budget. There are a range of products also which would add value to the promotional items. The rounded off edges suggest there has been additional processes used which would result in extra costings.
5. Where is it from?
America, Allston Massachusetts
6. Who is the designer/ studio?
Richie Stewart


4. Ceramic design
1. Who is the client?
Private Ceramist 
2. Who is the intended audience?
Tea drinkers, late teens/young adults, quite feminine
3. What is the function?
To make a tea cup more interesting, add humour to an everyday task
4. What is the budget?
Low Budget, single colour print 
5. Where is it from?
 China....maybe
6. Who is the designer/ studio?
Designer's Block UK


5. The potato life cycle 
1. Who is the client?
Self guided work
2. Who is the intended audience?
People interested in healthy eating, farming, vegetables, people who want to grow potatoes
3. What is the function?
To inform people of the best time to cultivate potatoes and the environment they need to be in
4. What is the budget?
Low budget, vector based graphic, no phototgraphy used, not much ink needed to produce print
5. Where is it from?
Portland OR, USA
6. Who is the designer/ studio?
August Winfield

6. Font face


Who is the client?
The typographic face painting and photography was a self initiated and personal project between designers.
Who is the intended audience?
Those interested in graphic design, typography legends, type design, illustration video and photography.
What is the function?
A series of posters merging the expressiveness of manual gesture and type design in honour of four outstanding typefaces.
What is the budget?
Medium budget, have to consider the expense of models, makeup artists, photographers and designers involved? 
Where is it from?
A small studio located in Gijón in Asturias in the north of Spain, 2010.
Who is the designer/ studio?
It was set up by Raúl García del Pomar and Ismael González, two designers in association with Apito.


7. Illustrated People

Who is the client?
Illustrated People supply cool printed clothing for the clothing chains such as Urban Outfitters, ASOS and Topshop.
Who is the intended audience?
Young fashionable people who shop at Topshop/ are interested in graphic tees and jersey jumpers. 
What is the function?
The clothing is a fashion item made for shoppers to wear.
What is the budget?
The garments are mainly made from a similar colour s(black, grey, white, occasional tye dye) 
Where is it from?
The studio is based in the East End of london
Who is the designer/ studio?
illustrated People are a combination of designs who love to illustrate and make clothing.

7. Window display
1. Who is the client?
A Bistro
2. Who is the intended audience?
Shoppers, people out and about of any age but probably mostly young professionals 
3. What is the function?
To inform people of what the cafe offers
4. What is the budget?
Medium budget, design could have been carried out with cheaper materials however the design would not look as clean and crisp
5. Where is it from?
  Bath. England

8. The black keys

1. Who is the client?
The Black Keys
2. Who is the intended audience?
People who listen to the music of The Black Keys, from the age group of around 16-40
3. What is the function?
To promote a gig performed in Iowa by The Black Keys
4. What is the budget?
Medium to High budget? 
5. Where is it from?
The poster is from Nebraska, America. It is an international design
6. Who is the designer/ studio?
The poster has been designed by a design studio based in Nebraska, America called Doe Eyed