Wednesday 24 October 2012

The business of design - Presentation


THE BUSINESS OF DESIGN

UK Economy

• 7th Largest in the world
• 3rd Largest in Europe
• One of the most globalised countries
• London is the largest financial centre equal with New York
• Largest industries – aerospace, pharmaceuticals, North Sea oil and gas.

What is an industry sector?

• Goods-producing segment of an economy
• An area of the economy in which businesses share the same or a related product or service.
• An industry or market sharing common characteristics.
• Standard economic modules Identify 4 industrial Sectors

What is an industry sector?

Primary Sector:
The primary sector of the economy extracts or harvests products from the earth.
Activities associated with the primary sector include agriculture (both subsistence and commercial), mining, forestry, farming, grazing, hunting and gathering, fishing, and quarrying.


What is an industry sector?

Secondary Sector:
The secondary sector of the economy manufactures finished goods.
Activities associated with the secondary sector include metal working and smelting, automobile production, textile production, chemical and engineering industries, aerospace manufacturing, energy utilities, engineering, breweries and bottlers, construction, and shipbuilding.

What is an industry sector?

Tertiary Sector:
The tertiary sector of the economy is the service industry.
Activities associated with this sector include retail and wholesale sales, transportation and distribution, entertainment (movies, television, radio, music, theater, etc.), restaurants, clerical services, media, tourism, insurance, banking, healthcare, and law.

What is an industry sector?

Quaternary Sector:
The quaternary sector of the economy consists of
intellectual activities.
Activities associated with this sector include government, culture, libraries, scientific research, education, and information technology.

Why are industry sectors important?

• Dividing an economy into different sectors with defined similarities allows for more in- depth analysis of the economy as a whole. Any economy can be divided into sectors, such as the economy of a particular city, or the global economy.
Why do you need to be aware of economic sectors?
The Service Industries
• An industry made up of companies and organisations that primarily generate revenue through providing often intangible products or services.
• Service industry companies are involved in retail, transport, distribution, food services, as well as other service dominated business. Also called service sector or tertiary sector
• Service industries can be divided into 3 further sectors

PUBLIC SECTOR

The part of the economy concerned with providing basic government, state or publicly owned services
The composition of the public sector varies by country, but in most countries public sector services include the police, military, public roads, public transit, primary/secondary education and health care.

PUBLIC SECTOR

• The public sector usually provides services that are free at the point of delivery and a non-payer cannot be excluded from (such as street lighting, emergency services....)
• These services are often of benefit to the whole of society rather than just the individual who uses them (such as public education, local government, NHS....)

PUBLIC SECTOR

Government Departments
Department of Health Department of Justice Home Office
Foreign Office Department of Transport Department of Energy Department for Work and Pensions

Department of Food and Agriculture
Ministry of Defence Education Department Department for Local Government
Department for Business and Innovation

Department for Culture Media and Sport
Department for International Development

The Treasury Civil Service

PUBLIC SECTOR

Government Departments
Department of Health Department of Justice Home Office
Foreign Office Department of Transport Department of Energy Department for Work and Pensions

Department of Food and Agriculture
Ministry of Defence Education Department Department for Local Government
Department for Business and Innovation

Department for Culture Media and Sport
Department for International Development

The Treasury Civil Service

PRIVATE SECTOR

The part of the economy that is not state controlled, and is run by individuals and companies for profit.
The private sector encompasses all for-profit businesses that are not owned or operated by the government.
In most free-market economies, the private sector is the sector where most jobs are held. This differs from countries where the government exerts considerable power over the economy, like
in the People's Republic of China.


PRIVATE SECTOR

• The part of national economy is driven by private enterprise and investment. It includes the personal sector (households) and the corporate sector (companies), and is responsible for allocating, distributing or accessing most of the resources within an economy
• These services are delivered for profit and are usually only by accessed by payment may benefit society as a whole. 

THIRD SECTOR
The part of the economy that includes voluntary or not-for-profit sectors or organisations
The Third Sector includes voluntary and community organisations, Professional associations, self-help groups and community groups. It also encompasses social enterprises, mutuals and co-operatives.

Third Sector Organisations - TSOs

• ”...an intermediary space between business and government where private energy can be deployed for public good”
• – Jim Joseph
• The presence of alargenon-profitsectorissometimes seen as an indicator of a healthy economy in local and national financial measurements.[4] With a growing number of non-profit organizations focused on social services, the environment, education and other needs throughout society, the non-profit sector is increasingly central to the health and well being of society.

Service industries

Creative industries
Public administration and defence
Real estate and renting
Tourism
Transport, storage & communication
Education, health & social work
Financial and business services
Hotels and restaurants
Wholesale and retail

THE CREATIVE INDUSTRIES

The creative industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information. They may variously also be referred to as the cultural industries (especially in Europe) or the creative economy.
This is a broad concept of domain in which activities related to creative work creation or production are carried out. It could be a synonymous term for entertainment industry.
In general, creative industries are a set of service enterprises that engage in economic activities originating in individual skill, creativity, and talent, and which furthermore have the potential for wealth and job creation

THE CREATIVE INDUSTRIES The sub-domains under creative industry include:

• Advertising
• Architecture
• Arts and Antique markets
• Crafts
• Designer Fashion
• Film Video and photography
• Graphic Design
• Software, computer games and electronic
• The visual and performing arts
• Publishing
• Television
• Radio
• Music industry

• Film industry
• Animation industry 
• Game industry
• Post-production
• Fashion & Textiles


The Business of Design The Design Council 2005

“Design is the thread that connects ideas and discovery to
people and markets”

Design & Industry

• 185, 500 designers are generating £11.6 billion in annual turnover.
• 62% of Designers are under 40
• 31% (20,436) of design businesses are based in London
• 69% isn’t
• 59% of design companies employ fewer than 5 people
• Over 50% of UK design businesses work in communications, digital and multimedia design

Working in the Creative Industries

There are 3 main types of companies working in the creative industries
• Design Studios/Consultancies • In-House design teams
• Freelance designers


Disciplines in the Creative Industries

• Communication Design
• Product and Industrial design • Interior and Exhibition Design • Fashion and Textile Design
• Digital and Multimedia Design • Service Design


Disciplines in the Creative Industries

Communication Design:
Graphic Design & Illustration 
Retail & Promotion 
Publishing & Editorial 
Product & Packaging 
Branding & Identity 
Information & Wayfinding 
Type & Typographic Design 
Print & Production 
Digital & Multimedia design

Digital & Multimedia Design
Web design & development Interface Design
Design for Mobile Technology
Games Design
Motion Graphics
Digital Film & Animation Special effects


Disciplines in the Creative Industries

• 50% of designers working in Communication Design also work in digital and multimedia design.
• These 2 areas are the most integrated disciplines within the creative industries
• They service all sectors of local, regional,
national and international economic
sectors
(including public, private and third sector organisations).


Who is looking after our interests?

• CBI – Confederation of British Industry
• NESTA – the National Endowment for Science, Technology and the Arts
• THE DESIGN COUNCIL
• CSD – Chartered Society of Designers • D&AD – Design & Art Direction Network • AOI – Association of Illustrators

• TIGA - TIGA's vision is to make the UK the best place in the world to do games business.

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