A design presence - Branding research

To get my self familiar with the type of branding I would like to do for myself, I have collected work from other designers to show the style of designs I would like to produce for 'brand me'.


Cocolobo

Cocolobo is a high-end shopping boutique that caters exclusively to strong women with a confident and in vogue fashion sense. For the naming, we played with the shop's main patrons' characteristic duality, in a catchy and fun play with words: "Coco" (coconut in Spanish) and "lobo" (Spanish for wolf). The Cocolobo woman is not only feminine and sweet, but also independent, aggressive, sensuous and daring. The color palette also invests in this polarity, with black and white portraying the elegant, sober aspect of the brand and the red representing all that is feminine and chic.

MTLL

Corporate branding

MTLL is a young architecture firm born from the merging of two experienced architects with independent trajectories: Miriam Torres and Luis Loya.

Leesa O’Reilly

Leesa O’Reilly, a stylist, recently expanded her business beyond photographic styling to include product sourcing and location scouting. Additionally, she has also launched a prop hire arm to her business of which all her unique products acquired over the years can be sourced.

Her brandmark is based on the idea that she is constantly sourcing objects from different places. We chose to produce four different business cards to show the diversity of her work and business.

Mulberry

Construct continue to work extensively for British design company Mulberry. Over the last 12 months, Construct has refined the original Mulberry logotype and the famous tree motif. This newly updated design has been applied across an extensive variety of applications including components that feature on all products, shop signage (in collaboration with Universal Design Studio), business stationery, a multitude of seasonal items and – most challenging of all – a huge gold inflatable Bayswater bag balloon.



Claridge’s

Construct remain heavily involved in the extensive rebrand of luxury Mayfair hotel Claridge’s. Recent work includes the design of menus for a variety of locations within the hotel, including the stunning Foyer and Reading Room, the Claridge’s Bar and the Fumoir.
To help new employees understand the history and grandeur of the place and the privilege of working in one of London’s finest hotels, Construct produced a brand book, given to new staff. Filled with facts and figures as well as inspirational quotes from Spencer Tracey to Tom Ford, the 12 page hand-sewn book has gold and black paper tip-ins. A gold foiled Claridge’s crest features through out.



Jacqueline Cullen

Designer, Jacqueline Cullen has developed innovative processes and formats that celebrate rather than disguise the inherent flaws and inclusions of Whitby jet (a black-as-night fossil of prehistoric trees). Construct crafted the identity and produced a toolkit comprising a variety of stamps (wax, embossing and ink) to reflect Jacqueline’s work.

Since its launch in 2004, the Nooka logo has been increasing in boldness for reasons of legibility. Unlike most corporate logos in which the artwork needs to be legible at 25mm, the Nooka logo needs to be legible at about half that, sometimes less. The solution was two-fold. One—to increase boldness for maximum legibility both small and large sizes, and two—to simplify the letterforms to better express our ethos. Along with these changes, subtle details were also introduced to make the Nooka logotype more visually pleasing.