Thursday 2 May 2013

A design presence - Business cards research

I decided to gather some examples of business cards to familiarise myself with size, shape, colour and stocks that could be used when designing 'brand me'. 

I like the idea of producing a brand with the colour scheme black and white, it low in cost and some effective designs can be produced through type or image the example below shows this well. 




Flyer announcing a party at the club Zukunft in Zurich. The give-away was a diamond, laser-cut from fabric by Jakob Schläpfer, which inspired us to experimenting with light refractions on typography, using our typeface ‘Kasparov’. Printed on 45 gsm white and metal coated paper.
Fonts: Kasparov

Here is an example of using stock and colour choices to create an identity for a brand, the business cards are very simple and provide a well crafted logo which shows the circle of unity.  







Corporate identity for Made In Europe. The visual element of the new identity builds an analogy to the 12 stars of the Flag of Europe. Given 12 as a symbol of completeness and perfection formed to a circle of unity, it stands for both the careful craftmanship in every detail and the responsible treatment of natural rescources and the individuals involved in the process.
Fonts: Custom logo typeface and Baskerville







Corporate identity for London based menswear label Hopper & Lace. Reading the name, Edward Hopper played one of the main roles in influence to the labels work and philosophy. Whereas nudity and clothing form an important part in his figure paintings, the emotional expression of his characters, his use of color, light and shadow and the emptiness and simplicity in every scenery have been incorporated into the first collection. (Work in progress)



Markus Mostrom 






Turnstyle




The Ubiquitous Manufacturing Co.





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